WE DROVE A 163% INCREASE IN PHONE CALLS TO LEE’S AIR

Lee’s Air, a heating, ventilating, and air conditioning company, wanted to raise brand recognition and generate new leads in Fresno County for its services. The company’s goal was to increase awareness of air conditioning replacement needs and to capture tune-up clientele to keep their business steady during the off-season. OOH enabled them to display fun, memorable creatives in strategic locations for an eleven month campaign. Lee’s Air has worked with OUTFRONT for over 5 years and keeps coming back with an increased budget.

INSIGHTS

RESULTS

33K+

Minimum weekly impressions targeting homeowners with HHI of $75k+

13K

Phone calls

163 %

Increase in phone calls

SOURCE: LEE’S AIR, GEOPATH 2021

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

 
 
STRATEGY & TACTICS

THE FACTS

Creative Excellence

Our Award Winning OUTFRONT Studios Team designed many unique creatives that caught the attention of the Fresno community. In fact, the creatives were so memorable that the employees featured in the ads were often recognized when going to a customer’s home!

Strategically Placed

To target high-income homeowners in Fresno County, we utilized posters, bulletins, and rotary bulletins. We rotated new creatives out every 8 weeks to keep the campaign fresh and exciting for passerby on their local commutes. There were also a couple permanent bulletins targeting communities they had not yet advertised to before.

Client Praise

“People always comment that they see our billboards and say, ‘Your billboards reminded me to schedule my HVAC tune up!"

- Priscilla Cullers, Marketing Manager, Lee’s Air

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!