Kruter Motors

Kruter Motors

KRUTER MOTORS IMPACT IN DETROIT: UNREAL

OUTFRONT brought a single red auto model to Detroit. Kruter Motors existed only in our imagination and on our billboards. We wanted to see if we could stir some interest in Motor City. The results? UNREAL.

INSIGHTS

RESULTS

2.1M

Consumers reached with 30 digital billboards in 2 weeks

2K

Website visits to KruterMotors.com

84 %

Took an offline or online action

STRATEGY & TACTICS

THE FACTS

Strategically Placed

As the home to the American auto industry, Detroit was selected to showcase the power of OOH to create awareness, drive web traffic/search, and to build brands amongst auto industry leaders and others. Kruter Motors, a new fake brand, was launched with only the support of 30 billboards for 2 weeks.

Creative Excellence

OUTFRONT Studios designed the creative to be bold, boasting headlines on the verge of believability including: A.I. Carpool, solar powered paint, night vision windshield, perpetual motion mode, and zero drivers.

IRL to URL

Curious onlookers visited KruterMotors.com, where they learned that the car would always remain a concept. They then were guided to scroll through to learn how they could own the road with OUTFRONT.

SOURCE: GEOPATH, 2019 & MFOUR: OOH BRAND LIFT STUDY, 2019.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!