United States
KRUTER MOTORS IMPACT IN DETROIT: UNREAL
OUTFRONT brought a single red auto model to Detroit. Kruter Motors existed only in our imagination and on our billboards. We wanted to see if we could stir some interest in Motor City. The results? UNREAL.
Consumers reached with 30 digital billboards in 2 weeks
Website visits to KruterMotors.com
Took an offline or online action
As the home to the American auto industry, Detroit was selected to showcase the power of OOH to create awareness, drive web traffic/search, and to build brands amongst auto industry leaders and others. Kruter Motors, a new fake brand, was launched with only the support of 30 billboards for 2 weeks.
OUTFRONT Studios designed the creative to be bold, boasting headlines on the verge of believability including: A.I. Carpool, solar powered paint, night vision windshield, perpetual motion mode, and zero drivers.
Curious onlookers visited KruterMotors.com, where they learned that the car would always remain a concept. They then were guided to scroll through to learn how they could own the road with OUTFRONT.
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