WE REACHED THE FEDERAL GOVERNMENT AND INCREASED BRAND AWARENESS FOR KPMG
KPMG Federal Advisory needed to create brand awareness around the advisory services they provided to the government. The challenge was that they were known as auditors and not for their technology services. Utilizing a mix of out of home and mobile advertising, KPMG began a three-year program to become known as a technology provider.
INSIGHTS
RESULTS
2.8M
Impressions
7.5K
Clicks
.27 %
CTR
SOURCE: KPMG FEDERAL ADVISORY TEAM
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Target Audience
KPMG Federal Advisory was targeting specific government agencies in DC for general awareness of services in the Defense and Federal Healthcare sectors.
Annual Strategy
A three-year strategy was put in place to reach the client and DC market with out of home on an annual basis with evolving messaging.
Proximity Targeting
KPMG utilized mobile geofencing across multiple states to expand their awareness to the satellite agencies and military installations in key areas. They also geofenced key areas across the DC Metro Area during their out of home campaign to amplify and increase targeting.
United States
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