Knott's Berry Farm

Knott's Berry Farm

OOH DRIVES AWARENESS FOR KNOTT’S BERRY FARM ALL SEASON LONG!

Knott’s Berry Farm constantly relies on OOH to reach consumers in the Southern California market and promote new attractions, events, and limited time seasonal events.

“IN A HIGHLY COMPETITIVE MARKET SUCH AS SOUTHERN CALIFORNIA, OOH SHOULD BE CONSIDERED AN ESSENTIAL PART OF THE MARKETING STRATEGY. OOH ALSO OFFERS GREAT FLEXIBILITY TO BE ABLE TO TAILOR THE TIMING, CREATIVE, AND LOCATION OF YOUR MESSAGE!”
  - Mariah Fritzges, Marketing Manager

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Details

Southern California is a highly competitive market for entertainment. Knott’s Berry Farm relies on OOH media for constant brand awareness.

Strategically Placed

Knott’s Berry Farm utilizes perm billboards as well as OCTA transit campaigns to promote the upcoming or current park season, new events, and attractions.

Campaign Success

"OOH helps us to reach consumers in Southern California in such a commute heavy market. With so much time spent in vehicles, OOH is a great way to reach the market and get your message out. It’s a great media to add to a campaign to not only be able to reach such a large and broad audience but to also be able to customize location and timing."

CASE STUDIES

ADDITIONAL CASE STUDIES

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