KleenWraps

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KleenWraps

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WE INCREASED WEBSITE TRAFFIC AND SALES FOR KLEENWRAPS

KleenWraps is a consumer personal protective equipment company designing, manufacturing, and marketing an ever-growing suite of PPE to meet the ever-changing needs of the time. KleenWraps turned to OUTFRONT to reach people on the subway who are concerned about their health and experiencing the stress of touching items that others have touched. Out of Home subway ads supported their online marketing channels.

INSIGHTS

RESULTS

5X

Increase in web traffic

65+

Subway codes used generating direct sales

B2B

Closed a number of corporate partnerships

SOURCE: KLEENWRAPS

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

KleenWraps utilized interior subway cards and station dioramas to increase brand awareness and target consumers at a pain point that the KleanWraps product alleviates (i.e., interacting with shared surfaces).

Creative Excellence

Each ad featured a large visual supporting the shared surface concern with the benefits KleenWraps have to offer. The ads also included a specific subway code to use when purchasing.

Campaign Success

“Ad placement on the subway is an immediate way to achieve credibility in the New York market. I am confident that it helped catapult us to a level where we were able to strike deals with companies that have been around for years and years. We are thankful for the support of OUTFRONT.”

- Russell Silver-Fagan, President, KleenWraps

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