Kia

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Kia

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WE HELPED KIA ANNOUNCE THE LAUNCH OF THEIR NEW, ALL ELECTRIC KIAEV6 IN TIMES SQUARE

On May 18, 2021, Kia took over Times Square to launch their new, all-electric KiaEV6. The event was met with an incredible applause, both from the IRL to the URL.

INSIGHTS

RESULTS

2M+

Potential people reached on Twitter

60K+

Additional people the campaign spread to on Twitter

SOURCE: TWITTER, NUVI, 2021

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Kia knew that for an announcement this big, they needed to go all OUT, so they chose to take over one of the busiest and most exciting advertising hubs in America – Times Square!

Creative Excellence

Kia’s billboards ads were stunning, modern, and sleek – just like their new KiaEV6.

Client Praise

"We had several customers visit us at other events sharing how they saw the metro station advertisements. Additionally, the campaign was covered by CNBC and Bloomberg. This showed us that the takeovers do make an impact." -AWS

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