JLo Beauty

JLo Beauty

OUTFRONT STUDIOS designed the OOH campaign to launch Jennifer Lopez’s new beauty line reaching millions on social.

Jennifer Lopez rang in the New Year with a performance in Times Square. In tandem with her performance, she launched her new beauty line using subway station media and a wrapped shuttle train.

INSIGHTS

RESULTS

137M+

Potential people reached on Instagram

45.2M+

Potential people reached on Twitter

218 K+

Views on YouTube

SOURCE: INSTAGRAM, TWITTER, YOUTUBE, 2021.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Creative Excellence

OUTFRONT STUDIOS helped design every aspect of this OOH campaign. Working closely with Jennifer Lopez and the JLo Beauty team, inspiration took life on subway station media and an entire interior and exterior subway wrap.

Strategically Placed

The creative was featured in the Grand Central to Times Square subway stations. With Jennifer Lopez ringing in the New Year in Times Square, it was contextually relevant for the creative to shine in Times Square.

IRL TO URL

Jennifer Lopez promoted the launch by sharing images of the OOH across her social channels. A promotional video aired on TV that showed Jennifer Lopez riding the subway with her campaign on the way to her Times Square performance.

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