United States
WE INCREASED AWARENESS OF JETBLUE’S LOYALTY
In a packed airline marketplace, JetBlue used OOH to show why they should be the airline of choice for fliers.
LIFT IN AWARENESS
YEAR OVER YEAR INCREASE IN FLIERS ATTACHING THEIR TRUEBLUE LOYALTY NUMBER WITH THEIR FLIGHT PURCHASES
LIFT IN CONSIDERATION
JetBlue utilized transit and outdoor advertising across key cities in the US to drive awareness of their TrueBlue loyalty program. JetBlue identified where JetBlue travelers and prospective travelers live to cater location placement and messaging.
showcasing the benefits of the TrueBlue loyalty program. Copy was contextually relevant to city placement including “TrueBlue points are like NYC cockroaches - they never die. (Thus ending the similarities.)” and “People joke that people never leave Boston.”
The campaign not only drove mass awareness of JetBlue’s loyalty program but also increased booking intent and attachment of flier’s unique loyalty number to their upcoming booked flights.
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