JetBlue

JetBlue

WE INCREASED AWARENESS OF JETBLUE’S LOYALTY

In a packed airline marketplace, JetBlue used OOH to show why they should be the airline of choice for fliers.

INSIGHTS

RESULTS

111%

LIFT IN AWARENESS

21%

YEAR OVER YEAR INCREASE IN FLIERS ATTACHING THEIR TRUEBLUE LOYALTY NUMBER WITH THEIR FLIGHT PURCHASES

15 %

LIFT IN CONSIDERATION

SOURCE: VISTAR MEDIA, 2018

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 
STRATEGY & TACTICS

THE FACTS

Strategically Placed

JetBlue utilized transit and outdoor advertising across key cities in the US to drive awareness of their TrueBlue loyalty program. JetBlue identified where JetBlue travelers and prospective travelers live to cater location placement and messaging.

Creative Excellence

Showcasing the benefits of the TrueBlue loyalty program. Copy was contextually relevant to city placement including “TrueBlue points are like NYC cockroaches - they never die. (Thus ending the similarities.)” and “People joke that people never leave Boston.”

Campaign Success

The campaign not only drove mass awareness of JetBlue’s loyalty program but also increased booking intent and attachment of flier’s unique loyalty number to their upcoming booked flights.

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