Illinois
Gaming
Systems

Download Case Study

Illinois
Gaming
Systems

Download Case Study

ILLINOIS GAMING SYSTEMS SAW OVER 45,000 ENTRIES DURING THEIR PROMOTION

Illinois Gaming Systems’ goal was to create awareness for partner establishments that host IGS’s gaming terminals, as well as drive awareness of a new company-wide contest. IGS’s strategy was to reach their target audience of A18+, within close proximity of partner establishments to drive traffic to those locations and create awareness for their new promotional contest.

INSIGHTS

RESULTS

45K+

Contest entries

1.9M+

Impressions of adults 18+

SOURCES: GEOPATH, IGS

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Their Chicagoland campaign was spread across strategically placed, audience-driven Digital Network locations within 3-5 miles of partner establishments. The messaging was also updated regularly to create a sense of urgency among players.

Impactful Results

Over the course of this campaign, foot traffic and gaming activity significantly increased across partner establishments. The program also led to over 45,000 entries into ISG’s promotional contest. 775 winners were drawn to receive over $70,000 in cash prizes.

Client Praise

“Strategic, responsive, and results-driven; Out of Home will continue to be a key component in our marketing plans. OUTFRONT will always be our go-to for billboards.”

- Kaitlin Zullo Marketing Manager, Illinois Gaming Systems

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