Honda

Honda

WE SAW A 180% LIFT ABOVE THE MOBILE ALONE CTR BENCHMARK

Honda was looking to drive awareness and increase sales among their Hispanic audience for their Accord Hybrid 2018 CR-V in the Sacramento market.

INSIGHTS

RESULTS

180%

LIFT IN CTR

1.72M

TOTAL IMPRESSIONS

24.7 K

TOTAL VIDEO CLICKS

SOURCE: OUTFRONT Mobile Network, Internal Study [2018]

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 
STRATEGY & TACTICS

THE FACTS

Branding and promotions

Branding and promotions utilizing digital bulletins, static bulletins, and posters throughout the greater Sacramento area.

Proximity Targeting

5 mile geo-fence around OOH assets as well as Hispanic behavioral audience targeting at the DMA level.

30 Second Mobile Ad

30 Second Mobile Ad gave consumers more insight on the vehicle with pricing and leasing options.

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