WE TRACKED 100 SECONDARY ACTIONS
The Highland Park ER ran a mobile campaign to help increase awareness for their ER location on Lemmon Avenue and to let audiences know that they are always open with NO WAIT.
Secondary Actions
Lift above the mobile SAR benchmark
Impression Delivered
The Highland Park Emergency Room utilized both permanent static bulletins and backlit kiosks in key areas to reach their target audience.
They used proximity targeting and placed a 2 mile radius around the location and other key tourist destinations to attract out of town guests.
The dynamic landing page included branding, directions to the ER, click to call, and a click thru to their website.