Highland
Park
ER

Download Case Study

Highland
Park
ER

Download Case Study

WE TRACKED 100 SECONDARY ACTIONS

The Highland Park ER ran a mobile campaign to help increase awareness for their ER location on Lemmon Avenue and to let audiences know that they are always open with NO WAIT.

INSIGHTS

RESULTS

100

Secondary Actions

35%

Lift above the mobile SAR benchmark

495k +

Impression Delivered

SOURCE: OUTFRONT Mobile Network

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 

STRATEGY & TACTICS

THE FACTS

Strategically Placed

The Highland Park Emergency Room utilized both permanent static bulletins and backlit kiosks in key areas to reach their target audience.

Proximity Targeting

They used proximity targeting and placed a 2 mile radius around the location and other key tourist destinations to attract out of town guests.

Dynamic Landing Page

The dynamic landing page included branding, directions to the ER, click to call, and a click thru to their website.

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