Harry Potter

Harry Potter

WE HELPED DRIVE VIRAL CONVERSATION OF A TIMES SQUARE DIGITAL TAKEOVER

To promote the play’s global expansion and reveal it’s new tag line, Harry Potter and the Cursed Child took over Times Square to excite fans.

INSIGHTS

RESULTS

7640 

Mentions of the takeover on social

21M+

Harry Potter fans reached across social

1761

uses of #CursedChild on social

SOURCE: NUVI, 2019

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

The play utilized 51 digital billboards in Times Square to count down and announce the play’s new tag line “Sometimes, Darkness Comes From Unexpected Places".

IRL TO URL

Fans of Harry Potter shared imagery and drove viral conversation on social media. The crowd in NYC also consisted of 50 “Wizarding World Influencers”, the Broadway cast, and Sarah Jessica Parker.

Creative Excellence

All digital billboards used synchronized creative, featuring a live countdown of the announcement, Harry Potter casting a spell, and evil Death Eaters flying around the billboards.

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