Harmless
Harvest

Download Case Study

Harmless
Harvest

Download Case Study

HARMLESS HARVEST SEES AN INCREASE IN FOOTFALL WITH OOH

OUTFRONT executed an OOH campaign for Harmless Harvest in Los Angeles using multiple formats. One of the goals of the campaign was to drive consumers to their nearest Whole Foods, where the product is carried. We partnered with Mira to conduct a footfall study to show the impact of their advertisements on exposed consumers.

INSIGHTS

RESULTS

20%

of consumers who were exposed to the out of home ads were more likely to visit a Whole Foods store than those who were not exposed.

SOURCE: OUTFRONT COMMISSIONED STUDY WITH MIRA, 2021

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategy & Execution

The four-week long campaign ran in Los Angeles on digital and static bulletins, liveboards, and buses. We employed proximity targeting by selecting assets that were within a distance of 1 mile or less to the nearest Whole Foods Store.

Measurement

Through our partnership with Mira, all OOH assets utilized for the campaign were geofenced and the mobile ID’s of those consumers who passed through the geofences were recorded. Nearby Whole Foods locations were also geofenced to allow Mira to see if any of the exposed devices visited any of the store locations, thus correlating exposure to visits.

Methodology

Using a control vs. exposed methodology, the measurement was twofold: 1) to see if there was a change in visits to Whole Foods among both groups from pre-campaign to post-campaign and 2) to compare the change in visits of the two groups to see if there was a significant lift among the exposed group vs. the control group.

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!