Of those exposed to the out of home ads were more likely to visit the website than those not exposed
Through our partnership with Mira, all OOH assets within the campaign were geofenced and the mobile ID’s of those consumers who passed through the geofences were recorded.
A tracking pixel was placed on HairClub’s website to allow Mira to see devices used to visit to the website and match them to devices that were seen passing through the geofences.
Using a control vs. exposed methodology, the measurement was twofold: 1) to see if there was a change in visits to the website among both groups from pre-campaign to post-campaign (measurement continued for 2 weeks after the campaign ended) and 2) to compare the change in visits of the two groups to see if there was a significant lift among the exposed group vs. the control group.
United States
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