Great Start Wayne

Great Start Wayne

OUTFRONT DELIVERED DOUBLE THE INDUSTRY BENCHMARK FOR SECONDARY ACTION RATE.

Great Start Wayne is a non-profit organization which provides assistance in building, maintaining, and enhancing the Early Childhood system in Detroit and across Wayne County. Great State Wayne’s objective was to increase awareness and engagement of their services, as well as escalate foot and website traffic.

INSIGHTS

RESULTS

1.4M

OOH Impressions

160K

Mobile Impressions

4.61 %

Reach targeting audiences with HHI less than $25k

SOURCE: OUTFRONT MOBILE NETWORK

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

The 8-week campaign consisted of 3 posters that over indexed against lower HHI audiences and Mobile Proximity around their desired zip. Great Start Wayne’s message was focused on the importance of early brain development and was targeted to specific higher risk areas of the market including zip code 48223.

Campaign Success

Great Start Wayne saw a significant increase in early literacy inquiries and enrollment. Their website saw a significant uptick in unique visitors on several critical information pages, far exceeding their campaign expectations.

Client Praise

“We were thrilled with the results of our OUTFRONT campaign. We will continue to use OOH and Mobile to guarantee future success.”
- Kathleen Alessandro, Director

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