GOODY, AN APP OFFERING GIFTING VIA TEXT MESSAGE, LAUNCHED AN OOH CAMPAIGN OVER VALENTINE’S SEASON THAT GARNERED THOUSANDS IN SOCIAL MEDIA ENGAGEMENT.

In Goody’s first ever OOH campaign, we displayed their ads on over 100 digital panels throughout New York City and on one of the largest digital billboards in Times Square. The ads featured QR codes that applied a coupon code for consumers who downloaded the app.

INSIGHTS

RESULTS

804K+

Potential people reached on Instagram for all OOH.

131K+

Potential people reached on Instagram for Goody in Times Square.

SOURCE: INSTAGRAM 2021

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Creative Excellence:

Goody’s goal was to make gifting easy just in time for Valentine’s Day, and OUTFRONT could think of no easier solution than touch-free and quick-as-lightning QR codes.

Strategically Placed:

Goody’s digital ads were placed all throughout New York City -in Times Square and over subway entrances- with relevant, clever phrasing such as, “Text her sweets in seconds” and “Send a gift in seconds” with QR codes right on screen for consumers to scan.

IRL TO URL:

Goody’s campaigns were beloved by thousands on Instagram. Given that Goody is a first-of-its-kind in gifting apps, and the ads were a unique combination of OOH and QR codes, we’d call this advertising match between Goody and OUTFRONT a Valentine’s success that would make Cupid proud!

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!