Golden
Corral

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Golden
Corral

Download Case Study

GOLDEN CORRAL’S OOH CAMPAIGN DROVE OVER 1,700 STORE VISITS AND NEARLY 2.8 MM IMPRESSIONS

Grill-Buffet chain, Golden Corral, ran a location-based campaign including OOH and Mobile. The campaign goals were to drive foot traffic to some key restaurant locations as well as to promote Golden Corral’s Order Online option, Meals to Go.

INSIGHTS

RESULTS

2.8M

Impressions served to date

7169

Clicks to date

1700 +

Store visits to date

SOURCE: GOLDEN CORRAL

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Golden Corral placed OOH bulletins with directional information in the vicinity of some key restaurant locations.

Proximity Targeting

The OOH assets, key restaurants, and surrounding areas were geofenced to reinforce their brand message on mobile devices.

Dynamic Landing Page

When consumers clicked on the banner ad, they were taken to a dynamic landing page where they were served directions to the closest restaurant as well as a click-to-call button. A third button took consumers directly to the Meals to Go site where they could order online.

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