WE SAW A 152% LIFT IN SECONDARY ACTION RATE ABOVE THE MOBILE BENCHMARK.
Garden Fresh Marketplace is a family owned and operated local grocery store in Southwest Detroit. They utilized our mobile technology for their neighborhood-focused
campaign to increase brand awareness and draw consumers into their location.
INSIGHTS
RESULTS
75K+
Impressions Delivered
7.55%
Secondary Action Rate
318
Clicks
SOURCE: OUTFRONT MOBILE NETWORK
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Proximity Targeting
We geofenced
a 7 mile radius around Garden Fresh Marketplace and pushed ads out to the local community.
Campaign Duration
4 Weeks
Mobile Technology
We delivered a 7.55% secondary action rate, which is 152% above the mobile benchmark.
United States
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