Gage
Cannabis

Download Case Study

Gage
Cannabis

Download Case Study

WE DELIVERED 200M IMPRESSIONS FOR GAGE CANNABIS

Gage Cannabis’ objective was to target audiences of adults A21+ across multiple markets in Michigan including Detroit, Flint, Grand Rapids, and Traverse City – which ensured maximum coverage across the state.

INSIGHTS

RESULTS

149M+

Total Michigan rotary program adult 21+ imps

33M+

Detroit DMA adults 21+ imps

12M +

Flint DMA adults 21+ imps

SOURCE: GEOPATH

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategic Marketing

Gage Cannabis ran multiple campaigns with varying durations, and included static bulletins, digital bulletins, and posters.

Creative Media Mix

Gage Cannabis started their campaign in January of 2021 and have consistently kept an out of home presence across the state of Michigan ever since. A mix of static bulletins, posters, and digitals (both for long durations as well as rotary programs) have ensured blanketed saturation of brand awareness in Michigan.

Campaign Success

By pairing digital units alongside the long running static locations, Gage Cannabis was able to switch out creative in real time to ensure community-specific relevance, as well as play off any goals as they arise throughout their campaigns.

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Thank you!