Function of Beauty

Function of Beauty

WE LIFTED WEBSITE VISITATION FOR “FUNCTION OF BEAUTY” RESULTING IN AN INCREASE IN ORDERS

“Function of Beauty” broke through the personal care industry with a targeted out of home advertisement campaign.

INSIGHTS

RESULTS

22%

Lift in brand awareness

48%

Lift in web traffic

28 %

Lift in orders

SOURCE: GLOSSY, 2020

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

“Function of Beauty” focused on reaching New York City residents. Utilizing subway and rail advertising, the brand reached New Yorkers on their daily commutes.

IRL to URL

“Function of Beauty” not only saw an increase in brand awareness but also saw huge results online.

Creative Excellence

Subway ads featured contextually relevant copy to resonate with the New York City commuter including: “New York is a place where even your hair can have goals.” and “Customized for your hair - not your shampoo-borrowing roommate’s.”

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