United States
WE LIFTED WEBSITE VISITATION FOR “FUNCTION OF BEAUTY” RESULTING IN AN INCREASE IN ORDERS
“Function of Beauty” broke through the personal care industry with a targeted out of home advertisement campaign.
Lift in brand awareness
Lift in web traffic
Lift in orders
“Function of Beauty” focused on reaching New York City residents. Utilizing subway and rail advertising, the brand reached New Yorkers on their daily commutes.
“Function of Beauty” not only saw an increase in brand awareness but also saw huge results online.
Subway ads featured contextually relevant copy to resonate with the New York City commuter including: “New York is a place where even your hair can have goals.” and “Customized for your hair - not your shampoo-borrowing roommate’s.”
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