Friedmans Appliance

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Friedmans Appliance

Download Case Study

WE SAW A 37% LIFT IN THE MOBILE ALONE CTR BENCHMARK FOR FRIEDMANS APPLIANCE

Friedmans Appliance, one of the Bay Area’s most reliable names in appliances who offer a wide variety of products and brands to enhance homes, utilized OOH advertising and mobile to promote their latest luxury line of kitchen appliances.

INSIGHTS

RESULTS

436K

Mobile impressions

1777

Clicks

37 %

Lift over the mobile alone CTR benchmark

SOURCE: OUTFRONT MOBILE NETWORK

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Friedmans paired a high impact digital freeway bulletin with mobile advertising for mass reach and awareness of their latest line.

Proximity Targeting

A 5-mile radius was set around two target locations to reach consumers near their store location in Pleasant Hill.

Creative Excellence

Friedmans utilized multiple creatives and banner sizes to promote new products and constantly keep the messaging fresh.

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