WE HELPED FRESHDIRECT USE CONTEXTUAL RELEVANCE TO DRIVE CUSTOMER ACQUISITION AND INCREASE ORDER VOLUME
Online grocer FreshDirect partnered with Moments by OUTFRONT, the award-winning
content platform, to engage with New Yorkers during their commute. Together, we
developed a campaign that combined branded content with dynamic creative that
changed based on key weather conditions during the winter months.
The campaign ran citywide across New York City’s subway
system, Metro-North, and the Long Island Rail Road, combining digital Livecards
inside trains, single and triptychs Liveboards on subway platforms.