FREDDY’S SEES OVER 7,000 VISITORS TO HOUSTON AREA LOCATIONS
In the highly saturated QSR market, Freddy’s Frozen Custard &
Steakburgers wanted to gain brand recognition and market share with
diners, moms, and highschoolers. Hence driving consumers to the local
Houston locations.
INSIGHTS
RESULTS
109%
ROI
7924
STORE VISITS
192 %
ESTIMATED SAR LIFT
SOURCE: OUTFRONT Mobile Network, Internal Study [2018]
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Strategically Placed Bulletins
Branding and promotions used on
targeted OOH media in Houston & the surrounding areas
Layered Mobile Targeting
Geofenced Freddy’s locations with
a 5 mile radius. And, targeted QSR diners, fast casual diners,
lunch diners, suburban moms, stay at home moms, and
gen z in the Houston DMA. Blue prints technology used to
track subsequent store traffic
Dynamic Landing Page
Included directions and
features of a nearby Freddy’s restaurant to drive
secondary actions
United States
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