Freddy's Frozen Custard & Steakburgers

Freddy's Frozen Custard & Steakburgers

FREDDY’S SEES OVER 7,000 VISITORS TO HOUSTON AREA LOCATIONS

In the highly saturated QSR market, Freddy’s Frozen Custard & Steakburgers wanted to gain brand recognition and market share with diners, moms, and highschoolers. Hence driving consumers to the local Houston locations.

INSIGHTS

RESULTS

109%

ROI

7924

STORE VISITS

192 %

ESTIMATED SAR LIFT

SOURCE: OUTFRONT Mobile Network, Internal Study [2018]

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS

THE FACTS

Strategically Placed Bulletins

Branding and promotions used on targeted OOH media in Houston & the surrounding areas

Layered Mobile Targeting

Geofenced Freddy’s locations with a 5 mile radius. And, targeted QSR diners, fast casual diners, lunch diners, suburban moms, stay at home moms, and gen z in the Houston DMA. Blue prints technology used to track subsequent store traffic

Dynamic Landing Page

Included directions and features of a nearby Freddy’s restaurant to drive secondary actions

CASE STUDIES

ADDITIONAL CASE STUDIES