WE HELPED RAISE AWARENESS FOR COVID-19 THROUGH OOH AND SOCIAL.
Reddit Co-Founder Alexis Ohanian, utilized digital billboards to spread a message and went viral on social media.
Mentions of billboards on Social
Persons reached on Social
Persons spread to on Social
Messaging was kept simple, calling New Yorkers to stay indoors. The boards also included the hashtag #FlattenTheCurve, encouraging people to continue the conversation online.
While urging people to stay in, the billboard resonated on social media reaching millions and gaining press attention.
Messaging was displayed in NYC's iconic Times Square to reach the masses and urge people to head inside.