#Flatten
TheCurve

#Flatten
TheCurve

WE HELPED RAISE AWARENESS FOR COVID-19 THROUGH OOH AND SOCIAL.

Reddit Co-Founder Alexis Ohanian, utilized digital billboards to spread a message and went viral on social media.

INSIGHTS

RESULTS

1.2K+

Mentions of billboards on Social

10M+

Persons reached on Social

3M +

Persons spread to on Social

NUVI, 2020

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

 
 
STRATEGY & TACTICS

THE FACTS

Situational Relevance

Messaging was kept simple, calling New Yorkers to stay indoors. The boards also included the hashtag #FlattenTheCurve, encouraging people to continue the conversation online.

IRL TO URL

While urging people to stay in, the billboard resonated on social media reaching millions and gaining press attention.

Strategically Placed

Messaging was displayed in NYC's iconic Times Square to reach the masses and urge people to head inside.

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!