Fairfax County
Public Schools

Fairfax County
Public Schools

WE SAW A 243% LIFT ABOVE THE MOBILE ALONE SAR BENCHMARK FOR FAIRFAX COUNTY PUBLIC SCHOOLS

Fairfax County Public Schools added OOH to their media mix to raise awareness for their two campuses where they offer GED classes. Interior bus advertising was used to encourage people to sign up and earn their GED.

INSIGHTS

RESULTS

243%

LIFT IN SAR

718k

IMPRESSIONS

3,092

CLICKS

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Interior bus cards were placed in buses whose routes reached Northern Virginia and Fairfax County.

Target Audience

Fairfax County Public Schools wanted to reach a niche audience of area people who are interested in pursuing their GED. Appropriate data was collected allowing us to strategically place media and geofence their zip codes.

Proximity Targeting

We geofenced the zip codes of people who do not currently have their high school diploma or GED and targeted them on their mobile phones.

CASE STUDIES

ADDITIONAL CASE STUDIES