WE SAW A 243% LIFT ABOVE THE MOBILE ALONE SAR BENCHMARK FOR FAIRFAX COUNTY PUBLIC SCHOOLS
Fairfax County Public Schools added OOH to their media mix to raise awareness for their two campuses where they offer GED classes. Interior bus advertising was used to encourage people to sign up and earn their GED.
INSIGHTS
RESULTS
243%
LIFT IN SAR
718k
IMPRESSIONS
3,092
CLICKS
SOURCE: OUTFRONT Mobile Network, Internal Study [2019]
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Strategically Placed
Interior bus cards were placed in buses whose routes reached Northern Virginia and Fairfax County.
Target Audience
Fairfax County Public Schools wanted to reach a niche audience of area people who are interested in pursuing their GED. Appropriate data was collected allowing us to strategically place media and geofence their zip codes.
Proximity Targeting
We geofenced the zip codes of people who do not currently have their high school diploma or GED and targeted them on their mobile phones.
United States
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