Essex Crossing

Essex Crossing

WE HELPED QUALLSBENSON ACHIEVE A SUCCESSFUL CAMPAIGN FOR ESSEX CROSSING, RESULTING IN EXPLOSIVE WEB GROWTH.

Essex Crossing is a world-class development on the Lower East Side of NYC, which is shaping up as one of New York’s most promising new mixed use developments. QuallsBenson, Essex Crossing’s advertising agency, took the lead to design a campaign that would create the largest impact and build awareness of Essex Crossing’s numerous retail, office space, and residential opportunities for affluent city dwellers.

INSIGHTS

RESULTS

100M

OOH Impressions

8M

Digital Impressions

1000 %

Growth in new website users
SOURCE: QUALLSBENSON

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 

STRATEGY & TACTICS

THE FACTS

Cross Platform Integration

QuallsBenson used a mix of OOH with liveboards and dioramas as well as Vanity Fair magazine, social and online digital placements.

Creative Excellence

The campaign helped create excitement and emphasized the culture of the Lower East Side by featuring eccentric local personalities who had a profound impact in the area through their business and media presence.

Award Winning

The campaign won the 2020 Gold Addy for Cross Platform Integrated Campaign for effective use of OOH, print, and online advertising.

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!