Essentia
Water

Essentia
Water

WE INCREASED SALES AND BRAND AWARENESS FOR ESSENTIA WATER

Essentia Water is the pioneer of ionized alkaline water. Their integrated marketing campaign set out to increase brand awareness and sales in order to become the number one brand in the premium water market.

INSIGHTS

RESULTS

196M

Generated in measured retail sales in 2018

59%

Growth over 2017

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Essentia Water dominated the DC Metro Area with street level and metrorail presence. They leveraged all media forms including bus advertising, rail station dominations, walls and bike shares.

Creative Excellence

OOH ads were creative and successfully positioned Essentia Water as a lifestyle brand. The campaign featured real everyday people as well as social influencers who shared their motivational stories.

Campaign Success

In 2018, Essentia Water reported it’s most successful year-to-date with total sales increasing by 71%. Due to their creative excellence, Essentia won the award for Best Marketing Campaign at the Global Bottled Water Awards in 2018.

SOURCE: PR NEWSWIRE, MEDIAPOST

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 

CASE STUDIES

ADDITIONAL CASE STUDIES

Framebridge
Goody
UrbanStems
Georgetown University
Highland Park Emergency Room
The Cove
View All Case studies

Thank you!