Generated in measured retail sales in 2018
Growth over 2017
Essentia Water dominated the DC Metro Area with street level and metrorail presence. They leveraged all media forms including bus advertising, rail station dominations, walls and bike shares.
OOH ads were creative and successfully positioned Essentia Water as a lifestyle brand. The campaign featured real everyday people as well as social influencers who shared their motivational stories.
In 2018, Essentia Water reported it’s most successful year-to-date with total sales increasing by 71%. Due to their creative excellence, Essentia won the award for Best Marketing Campaign at the Global Bottled Water Awards in 2018.
United States
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