Emory University

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Emory University

Download Case Study

WE DROVE WEBSITE VISITATION AND EARNED SOCIAL FOR EMORY UNIVERSITY

Emory University launched a broad brand awareness campaign, coinciding with the public launch of their fundraising campaign as well as admission season. The campaign took a bolder and more confident approach to raise Emory’s profile in three key markets.

INSIGHTS

RESULTS

120%+

Increase in homepage visitors in NY and DC

20K+

Social Engagement with the Instagram Contest


SOURCE: EMORY UNIVERSITY, 2021

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Emory is located in Atlanta, and has large constituent populations in NY and DC. Collectively, these three markets make up more than 60% of their alumni base, and are significant student recruitment areas as well.

IRL TO URL

Ads featured a QR Code to increase engagement and media was placed on transit out of home (buses, street furniture, and subway) to the reach the masses.

Creative Excellence

OUTFRONT STUDIOS masterfully blended the traditional elements of the Emory brand with the aspirational tone and color palette of the 2O36 fundraising campaign. To amplify and complement the outbound marketing set forth by STUDIOS, Emory’s Marketing and Digital Strategy team created a social media marketing framework.

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