WE SAW A 149% LIFT ABOVE THE MOBILE ALONE SAR BENCHMARK FOR EMERIL’S
Emeril’s Homebase is a staple in New Orleans food culture. Located in the
heart of the warehouse district, Emeril’s New Orleans is Chef Emeril Lagasse’s
flagship restaurant. Emeril’s turned to OUTFRONT’s Mobile Network to raise
awareness for online reservations, going as far as to include Store Visitation
to track foot traffic within their location.
INSIGHTS
RESULTS
149%
Lift in SAR
1.1M+
Impressions
201
Store visits
SOURCE: OUTFRONT MOBILE NETWORK, 2019
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Proximity Targeting
We geofenced specific locations and zip
codes in the New Orleans area to potential patrons of Emeril’s
New Orleans. Store visitations correspond to an increase in
reservations via OpenTable, where we tracked 201 visits to
their location.
Dynamic Landing Page
Optimized for SAR, the landing
page included access to the menu, a call to action to make
a reservation on their OpenTable page, and the ability to
call for a reservation.
United States
View All Case studies