Electric
Vehicle

Download Case Study

Electric
Vehicle

Download Case Study

WE INCREASED AUTO BRAND RECALL WITH OUT-OF-THE-BOX OOH

In May 2021, an auto brand launched an ad campaign to drive brand awareness across the US of their new electric vehicle. This multi-operator, multi-market, and multiplatform campaign came together to augment awareness and positively impact brand perception.

The DOOH portion of the initiative was executed programmatically via Place Exchange and their SSP partner, Ubimo. The campaign was activated across Atlanta, San Francisco, Los Angeles, Boston, NY/NJ, Miami, Minneapolis, Nashville, Orlando, Philadelphia, Phoenix, and Tampa. A brand study was deployed in partnership with MFour to evaluate and measure the impact of the ad campaign on consumer perception.

INSIGHTS

RESULTS

70%

Increase in purchase consideration

62%

Consumers agreed that it was a brand making EVs more accessible

61 %

Consumers agreed it was a brand committed to building the best EVs
SOURCE: MFOUR BRAND STUDY, 2021

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategic Advertising

Utilizing different formats and channels helped to increase reach and positively change perception of the auto brand. Adding OOH to the mix helps to further amplify those sentiments.

Contextual Relevance

Ad recall was higher across the board among those who were already aware or familiar with the brand, those who were familiar were also more likely to consider purchasing the new electric vehicle model and more likely to recommend it to others.

Campaign Success

The auto brand looked beyond standard brand lift questions within the survey and asked specifically about brand perception and discovered OOH advertising had a positive effect on how consumers looked at the brand.

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