WE DROVE 14% INCREASE IN SALES FOR A DUNKIN’ FRANCHISE
A Dunkin’ franchise in Atlanta let heavy commuters know where their closest franchise was located with a creative impactful billboard with help from OUTFRONT Studios.
AVERAGE WEEK OVER WEEK INCREASE IN SALES FROM DECEMBER 22, 2017 TO FEBRUARY 2, 2019
Dunkin’ utilized OUTFRONT Creative Studios to design the billboard. The creative featured a 3D inflatable cup of coffee and a donut
The billboard sits on a busy commuter road. Messaging reminded hungry and under-caffeinated drivers that a Dunkin’ was on their next right
The billboard grabbed the attention of commuters, with the franchise reporting seven consecutive weeks of increased sales, compared to the same time-frame last year