Dunkin'

Dunkin'

WE DROVE 14% INCREASE IN SALES FOR A DUNKIN’ FRANCHISE

A Dunkin’ franchise in Atlanta let heavy commuters know where their closest franchise was located with a creative impactful billboard with help from OUTFRONT Studios.

INSIGHTS

RESULTS

14%

AVERAGE WEEK OVER WEEK INCREASE IN SALES FROM DECEMBER 22, 2017 TO FEBRUARY 2, 2019

SOURCE: DUNKIN' ATLANTA FRANCHISE OWNER

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 
STRATEGY & TACTICS

THE FACTS

Creative Excellence

Dunkin’ utilized OUTFRONT Creative Studios to design the billboard. The creative featured a 3D inflatable cup of coffee and a donut

Strategically Placed

The billboard sits on a busy commuter road. Messaging reminded hungry and under-caffeinated drivers that a Dunkin’ was on their next right

Driving Sales

The billboard grabbed the attention of commuters, with the franchise reporting seven consecutive weeks of increased sales, compared to the same time-frame last year

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