Dom Perignon
X Lady Gaga

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Dom Perignon
X Lady Gaga

Download Case Study

LUXURY CHAMPAGNE BRAND DOM PERIGNON AND SUPERSTAR LADY GAGA’S OOH CAMPAIGN SPARKLED IN POSITIVE REACTIONS.

When Dom Perignon and Lady Gaga collaborated on a new champagne collection, they entrusted out of home advertising to amplify them from the IRL to the URL.

IRL TO URL
WEGETYOU.COM/OUTFRAME

Dom Perignon x Lady Gaga

In spring 2021, luxury champagne brand Dom Perignon and superstar Lady Gaga released an out of home campaign in both New York City and Los Angeles for their rose champagne collection. Their campaign was truly as unique and adored as the superstar singer. Fans went wild with excitement on social media, resulting in millions of reach on Instagram. Let's toast to that!
INSIGHTS

RESULTS

1.3M+

Potential people reached on Instagram

484K+

Total reach and spread on Twitter

SOURCE: INSTAGRAM, TWITTER, NUVI, 2021

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 

STRATEGY & TACTICS

THE FACTS

Strategically Placed

The creatives ran on digital billboards in Times Square and on a larger-than-life wall in Los Angeles.

Creative Excellence

Lady Gaga’s unique high fashion paired perfectly with the champagne in both digital and wall formats.

IRL TO URL

Dom Perignon shared the creatives on their social media channels, and fans of Lady Gaga were ecstatic to share on their own platforms.

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Thank you!