United States
WE DROVE A 65% AVERAGE RECALL OF DOLLAR SHAVE CLUB ADS.
To drive interest in their non-shave products and awareness of their core brand, Dollar Shave Club utilized high impact billboards in Times Square and Digital Liveboards in NYC.
OF CONSUMERS RECALLED SEEING DSC ADS ON LIVEBOARDS
OF CONSUMERS RECALLED SEEING DSC ADS ON BILLBOARDS
OF CONSUMERS ARE LIKELY TO SEARCH FOR DSC ONLINE
The OOH and DOOH featured men engaging in their daily self hygiene routine. Liveboard creative showcased full motion video of these men enacting their efforts. From hair grooming, to showing, and brushing teeth, Dollar Shave Club showed that they have products for all self care grooming needs. The copy showcased how interchangeable “Shave” is with the companies other products.
The campaign drove consumer conversation on social media about the campaign’s diversity and the many products Dollar Shave Club offers.
OOH advertising proved very effective in driving DSC’s brand messaging about non-shave product and increased brand awareness among those exposed to the ads. Advertising in Times Square caught the attention of consumers and drove awareness and engagement on social media. The Liveboards served to drive brand messaging and higher recall of Dollar Shave Club’s nonshave products due to repetitive exposure of daily commuters.
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