Dollar Shave Club

Dollar Shave Club

WE DROVE A 65% AVERAGE RECALL OF DOLLAR SHAVE CLUB ADS.

To drive interest in their non-shave products and awareness of their core brand, Dollar Shave Club utilized high impact billboards in Times Square and Digital Liveboards in NYC.

INSIGHTS

RESULTS

67%

OF CONSUMERS RECALLED SEEING DSC ADS ON LIVEBOARDS

63%

OF CONSUMERS RECALLED SEEING DSC ADS ON BILLBOARDS

45 %

OF CONSUMERS ARE LIKELY TO SEARCH FOR DSC ONLINE

SOURCE: NUVI, 2018, EDISON RESERACH, JAN. 2019

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
 
STRATEGY & TACTICS

THE FACTS

Creative Excellence

The OOH and DOOH featured men engaging in their daily self hygiene routine. Liveboard creative showcased full motion video of these men enacting their efforts. From hair grooming, to showing, and brushing teeth, Dollar Shave Club showed that they have products for all self care grooming needs. The copy showcased how interchangeable “Shave” is with the companies other products.

IRL TO URL

The campaign drove consumer conversation on social media about the campaign’s diversity and the many products Dollar Shave Club offers.

Driving Success

OOH advertising proved very effective in driving DSC’s brand messaging about non-shave product and increased brand awareness among those exposed to the ads. Advertising in Times Square caught the attention of consumers and drove awareness and engagement on social media. The Liveboards served to drive brand messaging and higher recall of Dollar Shave Club’s nonshave products due to repetitive exposure of daily commuters.

CASE STUDIES

ADDITIONAL CASE STUDIES