Dollar Car Rental

Dollar Car Rental

WE DROVE DOUBLE DIGIT GROWTH IN TEST MARKETS FOR DOLLAR CAR RENTAL.

Dollar Car Rental wanted to break through the cluttered car rental market in a highly impactful way. Utilizing OOH and transit advertising in cities across the US, Dollar Car Rental was able to reach families on vacation that needed affordable car rentals.

INSIGHTS

RESULTS

2X

GROWTH IN TEST MARKETS INDICATING EARLY SUCCESS FROM THE CAMPAIGN

SOURCE: DOLLAR CAR RENTAL

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS

THE FACTS

Strategically Placed

Dollar Car Rental selected Chicago, Atlanta, Washington DC, Miami, Phoenix, Houston, and Dallas as their test markets. Dollar Car Rental used billboards and walls on the sides of busy highways and transit advertising near or around airports.

Creative Excellence

Dollar Car Rental reminded families in need of a rental car that fit their vacation budgets that their rental services aways work with budget in mind.

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