Dogology

Dogology

WE DROVE INCREASE IN PURCHASE OF VIRTUAL DOG TRAINING SERVICE

Dogology utilized New York Digital advertising in times to create an interactive experience to drive downloads of their dog training app.

" THE OUT-OF-HOME CAMPAIGN WAS KEY TO MAKING THIS MISSION A REALITY. WE WERE ABLE TO DRIVE A LOT OF NEW USERS TO OUR WEBSITE AND REACH MANY DOG OWNERS THAT MAY NOT HAVE LEARNED ABOUT HOW OUR COMPANY COULD HELP THEM OTHERWISE. "  - Sarah Morse, Dogology CEO

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategically Placed

The brand used a large format billboard in Times Square and high dwell time subway locations to drive consumer engagement

Interactive Screens

Once the consumers downloaded the app they could scan the OOH to bring the screen to life. Consumers could engage with a augmented reality dog which then lead to a direct point of purchase of a training appointment

Driving Results

Dogology reported that the campaign increased direct website visits and sessions per user, mobile app downloads and augmented reality engagements, live chat sessions on the website and in the mobile app, as well as an increase in users who purchased virtual dog training from the company

CASE STUDIES

ADDITIONAL CASE STUDIES

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