Discover Long Island

Discover Long Island

WE INCREASED OVERALL AWARENESS ABOUT LONG ISLAND AS A VACATION DESTINATION.

Discover Long Island and MacArthur Airport wanted to build awareness about Long Island as a destination and Long Island MacArthur Airport for accessibility. OOH in Washington DC was added to their media mix to reach residents in the area and inform them about the nonstop flights from BWI to Long Island MacArthur Airport.

INSIGHTS

RESULTS

18M

Impressions

85%

Increase in ad recollection

SOURCE: SHORT FLIGHT LONG ISLAND PRESS RELEASE

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Discover Long Island placed rail media in high traffic DC and Maryland metro stations and used bike share advertising across the District to reach commuters in the rail and on the street.

Creative Excellence

The campaign tagline “Short Flight Long Island” was catchy and memorable and reminded the target audience of the proximity of the vacation destination to DC.

Campaign Success

On top of successfully increasing awareness and tourism numbers, the Short Flight Long Island campaign won three awards being recognized for its creative marketing excellence.

CASE STUDIES

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