DC Department of Health

DC Department of Health

WE SAW AN 804% LIFT IN THE MOBILE ALONE CTR BENCHMARK FOR DC HEALTH FLU PREVENTION CAMPAIGN

DC Department of Health used OOH in their Spread Love Not The Flu campaign to raise awareness about the dangers of the flu and encourage people to get their flu shots.

INSIGHTS

RESULTS

1.36M

TOTAL IMPRESSIONS

804%

LIFT IN SAR

61 K

attened an event advertised

SOURCE: OUTFRONT Mobile Network, Internal Study [2018]

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  
STRATEGY & TACTICS

THE FACTS

Strategically Placed

Bus media was used to target people in and around Washington, DC as they go about their days.

Proximity Targeting

We geofenced multiple areas, including schools, to target people with influence such as teachers and parents who have the power to bring children to get the shot.

Creative Excellence

The ads contained clear messaging with heartwarming photos of relationships encouraging people to protect the ones they love.

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