DC Board of Elections

DC Board of Elections

WE DROVE 248,164 TOTAL MOBILE IMPRESSIONS FOR DC BOARD OF ELECTIONS

The DC Board of Elections used OOH and mobile advertising in their media mix to generate awareness of an upcoming election date and promote voter registration among commuters.

INSIGHTS

RESULTS

7.9%

Of consumers completed a second action

248K+

Total Impressions

33 %

Lift from SAR benchmark

SOURCE: OUTFRONT Mobile Network

DISCLAIMER: FOR PRESENTATION PURPOSES ONLY. NOT A PAID POLITICAL ADVERTISEMENT. OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
  
STRATEGY & TACTICS

THE FACTS

Strategically Placed

Rail and bus media were placed in high traffic locations to reach mass amounts of commuters.

Proximity Targeting

A location specific mobile campaign was used to reinforce the message of the OOH and target the consumers again once they had reached their destinations.

Dynamic Landing Page

Included directions, click to call, and a direct link to their website for more information.

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!