United States
WE DROVE 248,164 TOTAL MOBILE IMPRESSIONS FOR DC BOARD OF ELECTIONS
The DC Board of Elections used OOH and mobile advertising in their media mix to generate awareness of an upcoming election date and promote voter registration among commuters.
Of consumers completed a second action
Total Impressions
Lift from SAR benchmark
Rail and bus media were placed in high traffic locations to reach mass amounts of commuters.
A location specific mobile campaign was used to reinforce the message of the OOH and target the consumers again once they had reached their destinations.
Included directions, click to call, and a direct link to their website for more information.
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