Cybereason

Cybereason

WE DROVE 78% MORE TRAFFIC TO CYBEREASON’S WEBSITE IN THE FIRST WEEK THAN THE 2017 AVERAGE.

Boston based cybersecurity firm, Cybereason, used Digital OOH to engage and recruit top potential employees in the markets. The Digital Liveboards in subway stations generated 797 unique views in the first week of the OOH campaign.

INSIGHTS

RESULTS

78%

More traffic in first week of campaign vs. 2017 weekly avg.

797

Unique views in the first week of the OOH campaign

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Digital Liveboards at select MBTA Subway Stations reached commuters in a captive environment.

Creative Excellence

To engage their tech savvy target audience, the creative contained a code to solve along with a vanity URL that drove website visits.

Client Praise

“Our office was buzzing about our first ooh campaign, I’ve been seeing them on my daily commute! Let’s talk about how we could expand this campaign into other cities where we have key prospects.” - Erin Gunnuscio, Senior Brand Manager

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