Crystal
Clear
Windows & Doors

Crystal
Clear
Windows & Doors

ONLY A COUPLE OF WEEKS INTO THE CAMPAIGN PEOPLE STARTED TO NOTICE THE BILLBOARDS AND RESPOND.

During COVID 19 many homeowners took advantage of their additional time to focus on home improvement projects, including replacing windows and doors. Replacing windows not only prepares a tropical residence for the hurricane season, the upgraded curb appeal increases the value of the home. Crystal Clear Windows & Doors decided on a seasonal campaign during the 2020 hurricane season to promote their windows. The high profile bulletins they chose were strategically chosen to spread reach. They also implemented extensions to grab consumers attention and to make their creative stand out.

INSIGHTS

RESULTS

60%

Increase in customers

SOURCE: CRYSTAL CLEAR WINDOWS & DOORS

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Campaign Details

Markets: Pinellas County & Tampa Bay
Media: 3 High Profile bulletins along US Hwy 19 and SR 580
Flight Dates: Hurricane Season 2020

Creative Excellence

The high profile bulletins they chose were strategically chosen to spread reach. They also implemented extensions to grab consumers attention and to make their creative stand out.

Client Praise

“We decided to use billboards during hurricane season to promote our hurricane proof windows. We ask all our customers how they have heard of us and almost all of them say that they’ve seen our billboards. The extensions have really helped make our billboards stand out!”

- Tomer Milol, owner of Crystal Clear Windows & Doors

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!