ONLY A COUPLE OF WEEKS INTO THE CAMPAIGN PEOPLE STARTED TO NOTICE THE BILLBOARDS AND RESPOND.
During COVID 19 many homeowners took advantage of their additional time to
focus on home improvement projects, including replacing windows and doors.
Replacing windows not only prepares a tropical residence for the hurricane
season, the upgraded curb appeal increases the value of the home. Crystal Clear
Windows & Doors decided on a seasonal campaign during the 2020 hurricane
season to promote their windows. The high profile bulletins they chose were
strategically chosen to spread reach. They also implemented extensions to
grab consumers attention and to make their creative stand out.
INSIGHTS
RESULTS
60%
Increase in customers
SOURCE: CRYSTAL CLEAR WINDOWS & DOORS
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Campaign Details
Markets: Pinellas County & Tampa Bay
Media: 3 High Profile bulletins along US Hwy 19 and SR 580
Flight Dates: Hurricane Season 2020
Creative Excellence
The high profile bulletins they chose were strategically chosen to spread reach. They also implemented extensions to grab consumers attention and to make their creative stand out.
Client Praise
“We decided to use billboards during hurricane season to
promote our hurricane proof windows. We ask all our
customers how they have heard of us and almost all of
them say that they’ve seen our billboards. The extensions
have really helped make our billboards stand out!”
- Tomer Milol, owner of Crystal Clear Windows & Doors
United States
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