Cross Border Express

Cross Border Express

WE SAW A 152% LIFT ABOVE THE MOBILE BECHMARK OVER THREE MOBILE CAMPAIGNS

Cross Border Express wanted to bring awareness of several key features of their border service to San Diego locals through the use of traditional OOH media as well as 3 mobile campaigns. Cross Border Express kept the campaign fresh by changing their mobile creative.

INSIGHTS

RESULTS

152%

LIFT ABOVE MOBILE SAR BENCHMARK

7.56%

SECONDARY ACTION RATE

5,644

CLICKS

SOURCE: OUTFRONT Mobile Network, Internal Study [2018]

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  
STRATEGY & TACTICS

THE FACTS

Campaign Flight

August 2018 - December 2018

Geofence

Targeting around OOH asset and Behavioral Targeting around San Diego

Media Buy

Two Eco-Posters paired with Mobile
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