Coolhaus, a leading women-founded and led ice cream and frozen dessert
company was looking to promote their new pint flavor ’Queen’s Coffee’,
a partnership with Allegro Coffee, for International Women’s Day. The
collaboration with Allegro is especially meaningful as Allegro’s ‘Three
Queens Blend’ is fully sourced and produced by women – the perfect
partnership for International Women’s Day and something that strongly
aligns with Coolhaus’s mission.
STRATEGY & TACTICS
THE FACTS
Strategically Placed
Coolhaus utilized a handful of posters
throughout the Los Angeles area to drive awareness and peak
interest of their new flavor.
Creative Excellence
Creative was simple and
buzzworthy – promoting their new flavor and reaching
out to a very well known “Queen” or in this case Duchess,
Meghan Markle. Coolhaus makes a point to champion
strong women at every level of their campaign
including their creative.
Client Praise
“This campaign was very meaningful
for us and also a big leap from anything we had
done before. Having partners like OUTFRONT
helped us navigate the new terrain and feel
assured that we were carrying out the best
possible strategy for execution.” - Natasha Case, CEO &
Co-Founder