Coolhaus

Coolhaus

WE DROVE BRAND AWARENESS AND BUZZ FOR COOLHAUS

Coolhaus, a leading women-founded and led ice cream and frozen dessert company was looking to promote their new pint flavor ’Queen’s Coffee’, a partnership with Allegro Coffee, for International Women’s Day. The collaboration with Allegro is especially meaningful as Allegro’s ‘Three Queens Blend’ is fully sourced and produced by women – the perfect partnership for International Women’s Day and something that strongly aligns with Coolhaus’s mission.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Coolhaus utilized a handful of posters throughout the Los Angeles area to drive awareness and peak interest of their new flavor.

Creative Excellence

Creative was simple and buzzworthy – promoting their new flavor and reaching out to a very well known “Queen” or in this case Duchess, Meghan Markle. Coolhaus makes a point to champion strong women at every level of their campaign including their creative.

Client Praise

“This campaign was very meaningful for us and also a big leap from anything we had done before. Having partners like OUTFRONT helped us navigate the new terrain and feel assured that we were carrying out the best possible strategy for execution.”
- Natasha Case, CEO & Co-Founder

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