Consumers were 253% more likely to visit a Cookies store after exposure to an OOH ad than those who were not exposed.
Inventory was selected based on proximity to store locations in Modesto, San Diego, and San Francisco. Cookies used digital and static bulletins, roadside and street level and the campaign ran for nine months plus a thirty-day attribution window.
The creative included a simple design with a clear call to action, featuring the store locations in bold white text set against Cookies’ signature light blue, with the logos of featured products included along the bottom.
The results indicate that the OOH campaign made an impact on cannabis consumers, with the exposed group showing a substantial positive lift compared to the control group who did not see the ads. The visitation rate for the exposed group increased by 193% over the course of the campaign, while the control group’s visits decreased by 60% over the same time period.
United States
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