WE SAW A 63% LIFT ABOVE THE MOBILE ALONE CTR BENCHMARK FOR COLONIAL ATHLETIC ASSOCIATION
The Colonial Athletic Association is a collegiate athletic conference affiliated with the NCAA’s Division I. They used OOH to drive attendance and ticket sales for the CAA Men’s Basketball Championship game.
INSIGHTS
RESULTS
63%
Lift in SAR
625K+
Impressions
3K
Clicks
SOURCE: OUTFRONT MOBILE NETWORK
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Strategically Placed
Exterior bus kings and liveboards were used to reach their target audience throughout their daily commute, priming the audience before being served the mobile ad.
Proximity Targeting
We geofenced nine major sports venues across the Washington DC Metro Area to reach their target audience of sports enthusiasts and event goers.
Campaign Success
The campaign saw major success, with a 63% increase in SAR and more than 625K impressions.
United States
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