Colonial
Athletic
Association

Download Case Study

Colonial
Athletic
Association

Download Case Study

WE SAW A 63% LIFT ABOVE THE MOBILE ALONE CTR BENCHMARK FOR COLONIAL ATHLETIC ASSOCIATION

The Colonial Athletic Association is a collegiate athletic conference affiliated with the NCAA’s Division I. They used OOH to drive attendance and ticket sales for the CAA Men’s Basketball Championship game.

INSIGHTS

RESULTS

63%

Lift in SAR

625K+

Impressions

3K

Clicks

SOURCE: OUTFRONT MOBILE NETWORK

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
  
STRATEGY & TACTICS

THE FACTS

Strategically Placed

Exterior bus kings and liveboards were used to reach their target audience throughout their daily commute, priming the audience before being served the mobile ad.

Proximity Targeting

We geofenced nine major sports venues across the Washington DC Metro Area to reach their target audience of sports enthusiasts and event goers.

Campaign Success

The campaign saw major success, with a 63% increase in SAR and more than 625K impressions.

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!