WE DROVE VISITORS TO CLYDE’S RESTAURANT WEBSITE DURING THE NATIONAL’S WORLD SERIES RUN

Clyde’s Restaurant is a traditional DC staple but with many new neighborhoods and restaurants in the city, Clyde’s is focused on retaining existing customers and attracting new ones by playing up it’s DC legacy. They used OOH to connect with foodies across the district.

INSIGHTS

RESULTS

21%

Increase in website sessions

21%

Increase in new users

452 %

Increase in Facebook pageviews

SOURCE: CLYDE’S RESTAURANT

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Contextually Relevant

Clyde’s capitalized on digital advertising while the Nationals were in the fight to win the World Series. Their timely creative supported the baseball team and connected with local fans across the city.

Strategically Placed

Digital OOH was placed in the Navy Yard metro station to reach Washington Nationals Fans on their way to the stadium.

IRL to URL

The outdoor advertising campaign caused viewers to visit Clyde’s website and their social channels.

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!