WE SAW A 45% LIFT ABOVE THE MOBILE ALONE SAR BENCHMARK
The City of McFarland wanted to promote its annual local half-marathon
to a younger demographic outside of Kern County and to significantly
increase participation from the surrounding college communities.
INSIGHTS
RESULTS
45%
LIFT IN SAR
186k
TOTAL IMPRESSIONS
SOURCE: OUTFRONT Mobile Network, Internal Study [2018]
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Flight Dates
2/19 - 4/15
Branding and promotions
Utilizing bulletin media in greater Fresno, Merced, and Tulare areas.
Proximity Targeting
5 mile geo-fence around their billboard locations as well as local colleges and universities between Bakersfield and Merced.
United States
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