City of McFarland

City of McFarland

WE SAW A 45% LIFT ABOVE THE MOBILE ALONE SAR BENCHMARK

The City of McFarland wanted to promote its annual local half-marathon to a younger demographic outside of Kern County and to significantly increase participation from the surrounding college communities.

INSIGHTS

RESULTS

45%

LIFT IN SAR

186k

TOTAL IMPRESSIONS

SOURCE: OUTFRONT Mobile Network, Internal Study [2018]

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS

THE FACTS

Flight Dates

2/19 - 4/15

Branding and promotions

Utilizing bulletin media in greater Fresno, Merced, and Tulare areas.

Proximity Targeting

5 mile geo-fence around their billboard locations as well as local colleges and universities between Bakersfield and Merced.

CASE STUDIES

ADDITIONAL CASE STUDIES