Chrysalis

Chrysalis

CHRYSALIS TOOK A NEW APPROACH TO REACH DOMESTIC ABUSE VICTIMS

Chrysalis, a nonprofit domestic violence shelter in Phoenix, launched their first ever awareness campaign to reach domestic abuse victims and invite them to seek help and empowerment through free information and confidential support at noabuse.org.

INSIGHTS

RESULTS

91%

OF TRAFFIC TO NOABUSE.ORG WERE NEW VISITORS

SOURCE: OOH TODAY, 2018

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS

THE FACTS

Strategically Placed

The messages were displayed on digital billboards in Phoenix and across social media.

Creative Excellence

The campaign concept used sobering and empowering phrases such as “You didn’t have it coming,” “He did mean to hurt you,” and “It’s not your fault.”

Campaign Success

This OOH campaign took a strategic and impactful approach to target victims. As a result of this campaign, 91 percent of traffic to noabuse.org were new visitors.

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