Chicken Charlie's

Chicken Charlie's

WE SAW A 102% LIFT ABOVE THE MOBILE SAR BENCHMARK

Chicken Charlie’s utilized a mobile and OOH campaign to increase awareness for their store location in the Kearny Mesa area. Already a popular name at the San Diego and OC County Fairs, Chicken Charlie’s wanted to help drive branding and awareness for their store front.

INSIGHTS

RESULTS

988

CLICKS

60

SECONDARY ACTIONS

102 %

LIFT ABOVE THE MOBILE SAR BENCHMARK

SOURCE: OUTFRONT Mobile Network, Internal Study [2018]

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  
STRATEGY & TACTICS

THE FACTS

Rationale

Driving awareness and consideration for Chicken Charlie’s

Strategically Placed

We used proximity targeting to do a 5 mile radius around the Chicken Charlie’s store location

Creative Excellence

Dynamic landing page included branding, directions to the restaurant, click to call, and more info.

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