Chick-Fil-A

Chick-Fil-A

WE DROVE BRAND AWARENESS AND REVENUE GROWTH FOR CHICK-FIL-A

In an overly saturated market of QSRs, Chick-fil-A’s objective was to gain brand recognition and market share, driving consumers to the local franchise locations

INSIGHTS

RESULTS

30%

Media budget dedicated to OOH

8B

2016 revenue

SOURCE: BUSINESS INSIDER, 2017

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Chick-fil-A utilizes billboard advertising on major highways across the nation to reach heavy commuters.

Creative Excellence

Chick-fil-A understands the importance of creative in advertising’s effectiveness. The franchise purposely broke the norm of using “Exit Here” directionals for OOH, instead using a rubber chicken and cars crashing into the boards. Creative extended to 3D props in 1995, when the renowned cows were introduced, encouraging consumers to “Eat Mor Chickin".

Driving Results

Today, Chick-fil-A is a dominant franchise in the U.S. market, generating more revenue than any other fast-food chain in the nation.

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