United States
WE DROVE BRAND AWARENESS AND REVENUE GROWTH FOR CHICK-FIL-A
In an overly saturated market of QSRs, Chick-fil-A’s objective was to gain brand recognition and market share, driving consumers to the local franchise locations
Media budget dedicated to OOH
2016 revenue
Chick-fil-A utilizes billboard advertising on major highways across the nation to reach heavy commuters.
Chick-fil-A understands the importance of creative in advertising’s effectiveness. The franchise purposely broke the norm of using “Exit Here” directionals for OOH, instead using a rubber chicken and cars crashing into the boards. Creative extended to 3D props in 1995, when the renowned cows were introduced, encouraging consumers to “Eat Mor Chickin".
Today, Chick-fil-A is a dominant franchise in the U.S. market, generating more revenue than any other fast-food chain in the nation.
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